Amcor supplies PCR films to Tiptree ahead of tax change

Amcor, a global packaging company, has partnered with Tiptree, the preserves and spreads brand owned by Wilkin & Sons, to supply certified films containing 30% post-consumer recycled (PCR) plastic for Tiptree’s shrink films and pallet stretch wrap. The change is intended to help the brand prepare for forthcoming amendments to the UK Plastic Packaging Tax (PPT), while maintaining the performance required in logistics packaging. Tiptree has moved to Amcor’s RecyClass-certified collation shrink film and Bontite Sustane stretch wrap, both of which incorporate 30% PCR content. According to the companies, the films are designed to maintain packaging performance while using certified recycled material, supporting operational efficiency, load stability and total cost of ownership objectives.

Preparation for changes to the UK Plastic Packaging Tax

The change comes ahead of significant amendments to the UK PPT scheduled to take effect from April 2027. From that date, post-industrial recycled (PIR) content will no longer count toward the minimum 30% recycled plastic threshold. Only post-consumer recycled (PCR) content will be accepted.

As a result, Tiptree selected Amcor’s collation shrink film and Bontite Sustane stretch wrap because their PCR content levels are independently certified. This supports more accurate sustainability reporting and provides evidence of recycled content used in the packaging.

RecyClass certification and traceability

Both films are produced at Amcor’s UK sites in Leominster and Bromborough. They are RecyClass Recycled Plastics Traceability Certified under EN15343. The certification provides independent verification of the PCR plastic incorporated into each film and confirms that recycled materials are fully traceable through controlled production processes aligned with recognised European standards.

Manuel Martinez, packaging buyer at Wilkin & Sons, said: "Our relationship with Amcor is collaborative, so faced with upcoming PPT changes it was natural to lean on Amcor’s knowledge and expertise. We’ve been incorporating recycled content into our packaging for some time and having that content independently verified via RecyClass, with certification, gives us confidence in the traceability of the material. Just as important, we have maintained the packaging performance and the level of operational efficiency that our business depends on."

Gabrielle Ditsch, sales director at Amcor, added: "We've worked with Tiptree for many years. We're always looking at ways we can help customers increase the use of recycled content in their packaging without compromising on performance. Incorporating PCR into shrink and stretch films can be technically challenging, which is why our focus has been on delivering solutions that maintain the strength, consistency and efficiency customers expect."

Packaging performance and recycled content

With legislative changes continuing to influence the packaging supply chain, many companies are reviewing their material choices. Amcor states that its ability to combine high-performance films with independently certified recycled content, validated through testing and customer trials, is one of the reasons why many brands use the company’s expertise.

The company has a UK manufacturing footprint with many certified sites and traceability systems, supported by expertise in material science, recycling and regulatory alignment.

"Customers are increasingly looking beyond recycled content percentages alone and asking where that material comes from, how it is verified and how it performs in practice," said Gabrielle Ditsch. "That's why certification, traceability and product performance all matter. By combining independently certified PCR content with high-performing film technologies, we can help customers meet evolving requirements while supporting packaging efficiency, product protection and total cost of ownership."