BASF - K 2025 Preview

Dr. Alexander Weiser, Senior Vice President Performance Materials Europe at BASF, shares how the company is moving toward a circular economy through its “Make – Use – Recycle” strategy. He highlights real-world applications developed with partners, such as recyclable flexible foams and battery system components, as well as digital tools like the Pacific app. At K 2025, BASF aims to demonstrate not just ideas, but concrete examples of how circularity works in practice—showcasing that plastics remain an essential, forward-looking industry.