Amcor develops polypropylene flip-top closure for Choví

Amcor has developed a customised flip-top closure for Choví, a Spanish sauce brand founded in 1953. The new design is intended to improve pack functionality and the consumer's interaction with the product. Choví, which has worked with Amcor for several years, selected the packaging producer for the project based on its experience in closures and its manufacturing facility in Spain. The closure is being used across Choví's range of sauces for salads, barbecues and snacks. The products include La Brava, Allioli, Cheddar, Kebab White, Ajonesa, Barbacoa, Ketchup, César, Yogur and Miel y Mostaza. According to the companies, local production capabilities also supported the implementation and delivery of the project.

Bi-injection design with a silicone valve

The customised bi-colour closure is produced by bi-injection and is made entirely from polypropylene. It incorporates a silicone valve designed to control the flow of sauce during dispensing. Its curved shape is intended to differentiate the packs on the shelf while supporting ease of use, and the closure's robustness is another element of the design.

"We have created this unique closure to appeal to the consumer in a variety of ways," said Amcor Sales Director Mirko Todeschi. "It is a fresh and exciting look for Choví, delivering shelf differentiation against rival sauce brands. Ease of use was key to the design, allowing the user to pour the sauce in a controlled way. In addition, our collaborative approach enabled on-time turnaround and fast delivery."

Focus on the first interaction with the pack

David Moya Aparicio, Logistics and Purchasing Manager at Grupo Choví, said the closure was a critical part of the consumer experience because it is the first packaging component handled after purchase.

"Amcor is a trusted partner of ours and the company has delivered a flip top closure that enhances the user experience. A consumer's first interaction after purchase will be with the closure and it was critical that this flip top version worked smoothly. Amcor has delivered and with its local knowledge and manufacturing capabilities, we are proud to say that this innovation is made in Spain for a Spanish brand," he added.