Moretto in motion

At Fakuma 2014, the comprehensive stand of Moretto S.p.A. was visited by an exceptionally large number of plastics insiders, many of whom went to see the company's mobile exhibition unit outside hall B3 – focused on high-end ancillary equipment for the plastics processing industry. Learning from that success, a fully equipped exhibition center (see photo page 4) will travel the length and breadth of Europe to get straight to the doors of existing and prospective customers. The impressive red 'Moretto in motion' road train boasts an imposing exhibition surface area of 82 m². 'Hands on equipment straight to your doorstep' is the motto of the road show.

Over 40 years of experience in the plastics processing industry have taught Renato Moretto, the company’s chief executive officer, that – apart from conventional paths – he has to continually find new and innovative ways to meet customer needs, to anticipate, recognize and address customer benefits. This includes the ability to see the road far ahead, predicting the direction global market developments might or will follow. He understands that customers visiting exhibitions can often only experience the very latest products and applications a manufacturer is offering within a limited timeframe. Alternatives – such as in-house open days – again, involve the customer in travel and expense. Visits from Moretto sales and service experts – however frequent – may offer different satisfactory solutions, but not always comprehensively address the entire benefit spectrum: e.g. they cannot carry ancillary equipment with them.

"The Moretto in motion state-of-the-art technical show will accommodate every individual customer's needs and requirements, be those new industry entrants or experts of many years' standing in their individual markets. We want to reach existing customers and interested parties directly and demonstrate our performance capacity within their 'comfort zone' – directly at their own manufacturing facility. This initiative will cover core plastics processing applications (storage, conveying, dehumidifying, mixing, dosing, temperature control, grinding and also measuring) in industries such as automotive, electrical/electronics, packaging, PET, pharmaceutical, medical devices, chemical, cosmetics, building/construction, film/foil and sheet production, telecommunications, hi-fi/video, engineering, aerospace, or optical equipment, among others. We will be at our customers' manufacturing sites, side by side with our customers. Every level of customer experience will be covered, achieving added value", emphasizes Renato Moretto, not hiding his passion for excellence in everything he and his team do.

During March 2015, the mobile exhibition and demonstration facility will begin its journey through Germany. Primary destinations are the country's 'plastics valleys'. Following that, plastics experts and others in France, Spain, Austria, Switzerland, Poland, the Czech Republic and Hungary will be taking part in this innovative 'Moretto Experience'.

The Eurela dehumidification system for plastics granules plays a key part in the comprehensive range of exhibits demonstrated during the European Moretto Road Show. Its core component is the X Max dryer with its new centrifugal blower.

Among the other exhibits are Kruise Kontrol components, next to the FC cy-clone filter and the automatic Dolphin manifold system which, together with One Wire 6 Krono, the first auto-adaptive system on the market, form one of the most efficient materials conveying systems for plastics granulate on the market today. The most prominent models of the dryers series (e.g. Mini DryAir), the dosing equipment series, namely DGM Gravix, as well as DVK Krystal and the compact TE-KO temperature controllers complement the picture of a powerful mobile exhibition.

Beyond that, plastics processors will be able to enjoy a wealth of information and documentation on the large on-board video screen. 'Real-time' application examples, taken at customers' sites, the entire production program presentation, not forgetting installation and operating instructions, are part of the unique experience. Throughout their inspection of the full equipment portfolio, visitors to the 'Moretto in motion' liner will be assisted by a team of fully trained and accomplished sales and technology insiders, both Italian and native speakers of the respective visited country.

"A visitor wishing to know more about the performance of the systems on show can, for instance, put a dosing unit of his choice through its paces in his own shop for a certain period of time", assures Yves Radoux, head of the Moretto Deutschland GmbH subsidiary in Neunkirchen am Sand (near Nuremberg).

Renato Moretto concludes: "To my knowledge this is the first time a manufac-turer of ancillary equipment for the plastics processing industry takes his entire, market-relevant, product portfolio as close to the customer as it is possible to be. Never before have customers been able to 'go shopping' for innovative equipment and solutions on their own doorstep, at their leisure."

All those interested in this unique opportunity are invited to contact
marketing@moretto.com.